What you wear helps define your day, and what’s the first thing you put on when getting dressed? Underwear.
The Body Goalz underwear blog provides the latest in local and international underwear release and innovation.
Neymar Jr fonts Superdry organic cotton underwear collection
Neymar Jr, a Brazilian footballer, has signed a three-year global deal with Superdry, which includes a 100 percent organic underwear and sleepwear range.
“Superdry is a very credible brand where comfort is key, which is also an important factor for me. When it comes to improving our own efforts to live more sustainably, every small detail counts.”
The collaboration represents a watershed moment in Superdry’s history, with the brand kicking off 2021 by spreading the concept of sustainable style to a global audience. Superdry’s sustainable vision for the future of fashion will be further promoted by partnering with the footballing legend and style icon.
Superdry has accelerated its commitment to become a 100 percent organic cotton brand by five years, with the goal of having all pure cotton items certified organic by 2025, and is already assisting 20,000 farmers in India in their transition to organic cultivation. This is part of the brand’s Grow Future Thinking campaign, which was recognized at the Drapers Sustainable Fashion Awards 2021 for the company’s achievements in sustainability. Superdry was given the ‘Positive Change Award’ by a panel of industry professionals in appreciation of its sustainability leadership.
Neymar Jr confirms the value of his association with Superdry in an interview with Superdry during the campaign shoot in Paris. “I was incredibly happy and flattered to be approached with the opportunity to join with Superdry and hear about the effort they are doing to become 100 percent organic,” says the international star. “Superdry is a well-known brand that prioritizes comfort, which is something I value. Every single element matters when it comes to increasing our own efforts to live more sustainably.”
With over 148 million followers on Instagram alone, Neymar Jr. has a large global social media following. He is the ideal partner for Superdry to Grow Future Thinking because of his reach and commitment for social problems.
British soccer star Marcus Rashford Fronts Nike’s Latest Underwear Campaign
Manchester United footballer Marcus Rashford is now the face (and body) of the new Nike Underwear campaign.
Off-White™ Drops Tripack Boxer Brief Combo
Lawyer and media personality Leroy Marc Introduces House of Basil men’s underwear brand.
According to an interview the founders of the brand came up with the idea to launch a local underwear brand after they couldn’t find an ideal locally produced underwear brand to purchase for a vacation
Siya Kolisi Introduces Frankees Underwear
Created by Siya Kolisi and Tim Whitehead, Frankees was born out of a desire to give guys an alternative to the every day underwear you see in stores. Frankees aim to give you maximum comfort with fresh and on-trend look; while making you feel great and looking your best.
Frankees are crafted from the finest blend of soft combed cotton and lycra, for supreme fit and comfort. They’re the happy underpants you’ve been searching for.
Frankees ooze so much comfort and softness, they become that second skin you can live in and never want to take off.
David Tlale drops His New Range
Designer David Tlale has dropped visual of his latest underwear range, the brief is said to be made of the finest white cotton available with silver and gold trimmings with the David Tlate embroidery
What we love : We love the classic simple design, brief design according to the website the briefs are available in silver trimmings it would’ve been interesting to see what it looks like visually
So we are not sure if its because of the HD quality of the photography, but there’s something that doesn’t seem right about the final finishings of the brief on the crotch area
Tommy John Taps Kevin Hart For A New Collection
Kevin Hart has partnered up with Tom Patterson to bring you an affordable, comfortable sexy underwear for men who like to wear underwear that is well fitted and feels sexy to wear, he discovered the brand by accident on tour when he ran out of underwear and found the Tommy Johns which he says blew him away and the rest is history.
Speaking on his collaboration with the brand, Hart says, “I always want to push boundaries and accomplish things that haven’t been done before. I told Tommy John that I wanted to design something unique, something that shows off my elevated personal style. I believe that when you’re comfortable you can accomplish anything.” Co-founder Tom Patterson says the goal of the campaign is to show Hart’s “softer side,” which ties into the new capsule collection of ‘light’ camo print undergarments with rose gold elements. Items being offered include their Second Skin boxer briefs, trunks, crew neck and V-neck tees.
Nike Launches New Dri-FIT® Underwear Line
The new product from the brand’s Dri-FIT® category is making sure your first move of the day is the best move of the day. Each pair is made from stretch fabric for extra flexibility and features innovative Dri-FIT® technology that wicks away sweat while also managing odor so you stay cool and comfortable, no matter the activity. Finished with a body-hugging fit that won’t bunch up and a stylish logo waistband, this underwear line gives new meaning to “a fresh start”.
The new Nike Underwear line is available now on the brand’s website
Cristiano Ronaldo’s Abs Star In New Underwear Campaign
The new campaign for Cristiano Ronaldo’s underwear collection is here. This is the second installment of the Portuguese footballer’s undies, designed in collaboration with Richard Chai.
Since seven is Ronaldo’s number, the campaign “Rankin x Ronaldo for CR7 Underwear,” shot by Rankin, will launch in seven cities, projected on iconic locations in London, New York, Berlin, Lisbon, Paris, Milan, and Madrid. Abs and culture? Si!
Body Goalz Magazine 